TIGI Bed Head Elasticate Shampoo works to strengthen hair, add texture and enhance definition for a super-charged style. Infused with Hydrolysed Wheat Protein, an ingredient rich in amino acids to give body and bounce, whilst a dose of Kiwi Fruit Extract provides vitamin C to promote collagen production. Delivering a luxurious fragrance of pink grapefruit, blackcurrant and nectarine, the lightweight shampoo gently cleanses hair to eliminate impurities, boosts elasticity for increased flexibility, and restores shine to leave you with healthy-looking, radiant locks and improved manageability. E.N.